CHEE CHEE

The objective of this project was to create a restaurant concept from the ground up with an assigned Philadelphia landmark as its location and inspiration. The assigned location: the haunted and historic Eastern State Penitentiary. I decided to base the restaurant around a type of prison food I heard about from a friend who had a brief stint. The branding took on a more lighthearted and humorous direction that reflected the junk food that makes up the popular prison dish.

Art Direction: Abby Guido